“Na Quinta do Boi”: Regulating the Beef Value Chain
The 5th “Na Quinta do Boi” session of Imaflora’s Beef on Track programme held on July 29 was attended by guests to discuss the topic Regulating the Beef Value Chain: the criteria from the Brazilian and international demand side. Hosted by James Allen, Olab's CEO, it was attended by Elena Antoni from Trade Hub, attorney Rafael Rocha from the Public Prosecutor’s Office of Amazonas, Peter Herman May from CPDA/UFRRJ, attorney Ricardo Negrini from the Public Prosecutor’s Office of Pará, and Pedro Amaral from Mars.
The Accountability Framework completes two years and continues to drive actions for deforestation-free chains in the Amazon and Cerrado regions
Imaflora was inspired by the initiative's criteria when creating the Beef on Track and Soy on Track programs, which work towards compliance with sector agreements in the beef and soy chains
Rural magazine: How does technology help in low-carbon cattle ranching?
In a partnership with Embrapa, Marfrig launched a line of carbon neutral beef, a beef that leaves a zero carbon balance in the production process.
Long-term strategies of the beef industry: understanding the objectives and targets
JBS and Marfrig announced their long-term strategies to improve their socio-environmental performance