Workshop for retailers in Cuiabá debates traceability of the cattle chain
Goals to reduce GHG emissions and international projects to monitor the cattle chain were some of the topics discussed in the workshop for retailers, which took place on Wednesday (24/11) in Cuiabá.
"Traceability rules will start to be required within Europe. For example, if a German company buys beef from an area of illegal deforestation, it can be sued within the country", stated Erich Masson from the Public Prosecutor’s Office in Mato Grosso. "There is great pressure for the circulation of environmentally friendly products," he added.
The event, organized by Imaflora's Beef on Track Program, in partnership with the Public Prosecutor’s Office, is one more in a series that encompasses several states and aims to train professionals in building and improving a Beef Purchasing Policy. This edition was attended by representatives from Big Lar, Machado and Comper.
The next workshop for retailers will take place on 1 December in Porto Velho (RO). For more information: https://www.boinalinha.org/post/workshop-de-capacitacao-dos-varejistas-em-porto-velho-ro
“Na Quinta do Boi”: Regulating the Beef Value Chain
The 5th “Na Quinta do Boi” session of Imaflora’s Beef on Track programme held on July 29 was attended by guests to discuss the topic Regulating the Beef Value Chain: the criteria from the Brazilian and international demand side.
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The Beef on Track Project is a joint effort to strengthen the social and environmental commitments of the beef value chain in the Amazon and drive its implementation.
Challenges of COP26
"If we manage to keep our forest standing, we have a very large carbon asset that can be traded," states Marina Piatto, from Imaflora.